Skip to main content

10 Reasons Why Families Are Making The Better Butchers Their Go-To Ground This Fall

10 Reasons to Savor Our Plant-Based Meats

By Daniel M.
Last Update Oct 14. 2026

If you’ve been looking for a plant-based ground that actually tastes like something, this is the one people keep talking about. The Better Butchers makes theirs with oyster mushrooms and seasons it the way a butcher would. Here’s why it keeps landing in carts this fall.

Overhead view of Better Butchers ground meat in a skillet.
An overhead view of three tostadas on a plate, topped with beans, meat, tomatoes, and a green sauce.

1. Unbelievably Delicious Flavour

Oyster mushrooms give it a deep, savoury umami and a naturally juicy texture. The Italian and Chorizo come seasoned with real herbs and spices, so dinner tastes great before you’ve added a thing.

TRY OUR CHORIZO

Box of chorizo ground meat with nutrition facts around it.

2. 17 g of protein, right in your dinner

Every serving of Italian and Chorizo packs 17 g of plant-based protein, and Natural brings 21 g. It’s an easy way to hit your protein goals without changing what you cook.

Winner of the BCFB Product of the Year award!

3. An award winner

The Better Butchers’ Chorizo took home a 2024 Gold Award for Product of the Year. The dinner table isn’t the only place it’s winning people over.

A box of The Better Butchers plant-based ground sits on a bed of green moss in a forest.

4. Easy on the planet

Oyster mushrooms grow fast and don’t need much water, land or energy to do it. It’s good for your weeknights and good for the world outside your kitchen.

Italian, Natural, and chorizo ground meat boxes with mushrooms around them.

5. One pack, a week of dinners

Tacos on Tuesday, pasta on Thursday, burgers on the weekend. It works in all your favourite recipes, whether you’re grilling, sautéing or baking.

CHECK OUT OUR RECIPES

A wicker basket on moss is filled with various fresh mushrooms and a box of plant-based ground.

6. Read the back of the box

Go ahead, flip it over. You’ll find real ingredients like oyster mushrooms, tomato, herbs and chipotle. No added flavours or colours.

A steaming dish of shell pasta with vegetables and meat sauce, garnished with fresh basil leaves.

7. Dinner, faster

It browns in the pan and holds its texture, so it crumbles just right. Italian and Chorizo are pre-seasoned and ready to go. Natural takes on whatever flavour you give it.

Flatbread pizza with The Better Butchers Grounds.

8. A dinner the whole table agrees on

Kids go back for seconds. Grown-ups do too. It’s the kind of weeknight meal nobody has to be talked into.

Wooden bowl with mushrooms inside of it.

9. Protein you can feel good about

Fully plant-based and made with care, it’s protein you’ll be happy to serve any night of the week.

LEARN MORE!

Two women stand at 'The Better Butchers' plant-based meat booth during a food expo, smiling for the camera.

10. A community that keeps growing

More and more Canadian families are making plant-based meals part of their week, and The Better Butchers keeps showing up in their carts. Once you try it, you’ll get why.

Ready to taste it for yourself?

If you’ve made it to #10, it’s time to see what the buzz is about. The Better Butchers is offering up to 32% off right now, so it’s a great time to stock up.

Free shipping on orders $100+

The Better Beast plant-based stuffed vegan roast by The Better Butchers