About us

The Better Butchers is a BC-based plant-based meat company behind the Forager's Finest line — an oyster mushroom and pea protein blend available in Natural, Chorizo, and Italian SKUs. We're building a category-defining brand from the ground up, with retail listings growing across Canada. We make food people actually want to eat — and we're looking for a sales leader who can take that story to market.

The role

This is a hands-on leadership role — you'll own our Canadian sales strategy and execution, while helping lay the groundwork for US expansion. You'll spend time in the field doing store visits and building buyer relationships, and you'll also be engaging at the national account level. We want someone who's comfortable doing both.

You'll report directly to the CEO and play a key role in shaping how this brand scales.

What you'll do

• Own and drive revenue growth across grocery chains, foodservice, and independent retailers in Canada
• Build and maintain relationships with national account buyers — including banners within major buying groups
• Conduct regular store visits to support execution, build rapport with store-level teams, and identify opportunities
• Develop seasonal promotional plans, trade spend strategy, and velocity improvement programs
• Work cross-functionally with the CEO and marketing on new SKU launches and category presentations
• Begin scoping US market entry — identifying the right distribution, broker, and retail entry points
• Track performance using velocity and distribution data to inform priorities and pitches

What we're looking for

• 5+ years of CPG sales experience, with a track record of winning and growing retail accounts
• Existing relationships at the national or regional grocery account level (Pattison Food Group, Loblaw, Sobeys, Metro, or equivalent)
• Comfortable being in the field — you see store visits as part of the job, not a chore
• Entrepreneurial mindset: able to operate without a large support team and build processes from scratch
• Familiarity with Canadian grocery distribution, broker networks, and planogram/shelf dynamics
• Experience in plant-based, natural, or emerging food categories is a strong asset
• Bonus: exposure to cross-border US retail or established relationships with US buyers

What we offer

• $80,000–$110,000 base salary, commensurate with experience
• Performance bonus of up to 20% of base salary tied to agreed sales targets
• Strong equity incentive package
• Vancouver, BC preferred — open to remote candidates elsewhere in Canada
• The chance to build something from the ground floor with a founder-led team that moves fast

How to apply

Send a brief note on why this role interests you along with your resume to mitchell@thebetterbutchers.com. Tell us about a national account you've opened or a sales challenge you're proud of solving.